Privacy Policy

Privacy Policy

  • Formaholic is run by Voupe and you can contact us at
  • We process your data to provide our services to you, or for our legitimate interests
  • We only process your data for as long as we need to, and then we delete it
  • We do not sell or share your data with others unless they are providing a service to us (such as payment service providers), or unless you ask us to share your data
  • Our services include a number of places where you can send data to third parties. If you want to use these, you should check you are happy with the way they use your data
  • We do not market to you without your consent and, if you give us your consent, you can withdraw it at any time

Who we are

Formaholic is run by Voupe. Voupe ("we", "us", "our") is a company based in England. This privacy policy covers how we will use, collect and process any data provided to us.

Email addresses

We will store your email address for the purposes of managing your account with us. This information is required in order to ensure you are informed about your forms so we can take appropriate actions in various situations. You may also want to receive form submissions by email. These can be enabled/disabled by editing your form details and checking/unchecking the "email enabled" box.

Outgoing emails

Transactional emails will be passed through Postmark and stored for a period of time to assist with debugging delivery problems and ensuring messages are appropriately delivered to their destinations. This is necessary to provide our service to you.

You should refer to their privacy notices for details on how they manage this information.


We use Fathom Analytics to help us track the details of visitors browsing our public website. Fathom Analytics is website analytics software that tracks and reports aggregate website traffic without compromising on your privacy. Fathom only reports on aggregates, so no information specific to the website visitor is ever tracked or recorded. You can opt-out of tracking by the Fathom software by enabling "Do Not Track" in your browser settings.


We store backups of the Formaholic database. Backup data is encrypted and stored off site in a secure data centre.

Backup data is stored for a period of 4 weeks.

Electronic storage of data

No method of electronic storage can be 100% secure, however, we have sophisticated and detailed security policies that govern our systems & applications to help ensure your data is as secure as it can be.

Our lawful basis for data processing

Under the General Data Protection Regulation, unless we have otherwise specified above, we will be processing your data as a legitimate interest. These interests include staff training, ensuring the security of our systems and to allow us to operate our business in an efficient manner.

Where our processing is based on consent, you may withdraw consent at any time.

Where our processing is necessary for us to perform our contract with you, or to take steps to enter into a contract with you, we will not be able to enter into a contract with you or deliver our services to you if you do not give us the data in question.

Disclosure of information to law enforcement agencies

We may disclose your information if we are requested to by any law enforcement agency where we believe we are required to comply with the request under any applicable laws.

Contacting us

If you have any questions about our privacy policy or any other aspects of our services, you may contact us by email on